17,500 professional stylists can't be wrong

keratin hair care breakthrough

THE PROCESS IS SIMPLE. THE STEPS ARE EASY:

1

Apply Keratin Salon/Direct to clean DAMP or DRY hair. (The way to do it is in the directions).

2

Leave in hair for 30-50 minutes.

3

Rinse and dry.

4

Flat iron.

DON’T JUST TAKE OUR WORD FOR IT. SEE WHAT REAL USERS & PROFESSIONALS HAVE TO SAY.

Just got the treatment a few weeks ago. Can't believe I saved so much $ doing it myself and it was so easy. This is definitely as good or better than what I've paid more than $250 for in the salon. I just LOVE it.

—Sharon C


Miami, Fl

It's a great choice for the client who is used to a salon quality keratin treatment. It delivers smoother, softer, straighter more manageable hair.

—Franco Della Grazia


International Stylist, Salon Owner & Icon Behind The Chair Over 40 years as an industry brand leader and Educator globally

My hair is AMAZING!!! It is smooth and frizz free!!!! I have never seen my waves look beachy and smooth!

—Heather D


La Quinta, CA

It works!!!! I literally cried I was so happy. I feel like myself again. I am BEYOND thrilled!!!!

—Mary Anne W


Mountlake Terrace, WA

It's something that can be done easily at home. It will reduce the amount of curl and eliminate frizz and NO formaldehyde. It's a win, win, for the industry and our guests.

—Anthony DeFranco


Anthony DeFranco Salon - One of the “Best of the Best” top 20 salons in New York

My hair is a ball of frizz, I followed the directions exactly and I am stunned. It is a rainy, humid day and I don't look like an alpaca! Thanks so much.

—Amanda F


Parkland, FL

Have to say it was very easy to do. My hair came out exactly the same as it does in my $300 Brazilian treatment at the salon.

—Julie M


Palm Desert, CA

I bought this and was bit worried. I have had Japanese Thermal treatments that are very harsh. This was so easy to use. I did not have to use anything to straighten after first washing. This saved me money, my hair looks great, and I will definitely buy again.

—Cindy L


Denver, CO