Our Story

Keratin Salon Direct Team

Our team is made up of a group of beauty industry professionals with decades of experience manufacturing and distributing brand name products to the top salons and stylists in the world. We developed KSD so that our clients could still have the look they get from our salon products while at home during the virus shutdown of salons. The results have been great and we will continue to make it available direct to the consumer until the salon experience turns to the pleasure it once was when a 2 hour visit was a pleasure, not a worry.

The factory where Keratin Salon/Direct is manufactured is currently making products that you will find in the most famous salons from New York City to Beverly Hills as well as in the style centers in Paris, London, Milan and Rome. You are truly getting a high-end salon quality product at a fraction of the price because you are buying directly from us.

Our lead chemist has developed and currently heads up the manufacturing team producing premium hair care products including smoothing treatments currently in over 16,000 salons throughout the world. The smoothing treatments are sold as salon treatments averaging approximately $250 -$400 depending on the salon and the location. The before and after images on our site are actual users of our products.

Our quality standards are extremely high. We do not sell supermarket products. We are compliant with European and North American regulatory standards. Our products are manufactured in an FDA approved facility and are formaldehyde free, sulfate free, paraben free, free of sodium hydroxide, SLS/SLES (Sodium Lauryl Sulfate and Sodium Laureth Sulfate). Our keratin comes from lamb's wool and our pH is about the same as that of a banana. Our process infuses the finest botanicals, nutrients and vitamins deep into the hair strand to deliver the transformational results top stylists throughout the world have learned to expect from us for almost two decades.