Real Users. Real Reviews. Don’t Take Our Word for It.

I've always struggled with wavy, frizzy and curly hair. My hair is smoother, less tangly and easy to brush through.

– Colleen L.

USED FLAT IRON FREE EXPRESS

The treatment was super easy to use, plus it is absolutely perfect for the summer humidity. Keratin Salon Direct is my new go-to.

– McKenna

USED FLAT IRON FREE EXPRESS

Keratin Salon Direct has been a life-saver. I love how easy it is to use. I keep getting compliments on my hair. I still have my curls, but they are so much more manageable.

– Mandi M.

USED SMOOTH

It took my frizzy unmanageable curls and made them smooth and frizz free. I am so excited to have the confidence now to wear my natural curls all the time.

– Shea T.

USED FLAT IRON FREE EXPRESS

My hair feels smoother and shinier. I can really see how this is going to make my morning so much easier.

– Maria G.

USED FLAT IRON FREE EXPRESS

I love my new hair… I also love that I didn’t have to pay salon prices.

– Giselle P.

USED FLAT IRON FREE EXPRESS

I love my curly hair but sometimes I do want to change it up.

– Tanya W.

USED SMOOTH

Keratin Salon Direct made my hair so smooth and silky. Plus the added shine is amazing. It's also great for the summer humidity.

– Alexandra W.

USED SMOOTH

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So easy to use and, man, look at these results.

– Misty D.

USED FLAT IRON FREE EXPRESS

Keratin Salon Direct has been a game changer.

– Carissa H.

USED FLAT IRON FREE EXPRESS

Look at this! Frizz free hair — I've never had this in my entire life.

– Alejandra F.

USED SMOOTH

My hair is softer and silkier and I have less frizz. It's very safe and easy to use at home.

– Chrisanna W.

USED SMOOTH

The coil is smooth. There’s no frizz or fly aways.

– Rachel R.

USED FLAT IRON FREE EXPRESS

I am so happy with my results. I have no frizz. I love Keratin Salon Direct — it was so simple.

– Lyena S.

USED SMOOTH

My hair is frizz free.

– Claudia S.

USED SMOOTH

My hair hasn’t felt this good since I was a teenager.

– Diane M.

USED FLAT IRON FREE EXPRESS

My natural hair. My results.

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Reviews from real users

⭐️⭐️⭐️⭐️⭐️

It works!!!!

I have very long, unruly and the worst frizz you can imagine, and live in South Florida which doesn’t help the matter.This was such an easy process, no mess, no bad smell or burning eyes. After blow drying my hair, it wasn’t greasy like the common keratin treatment. It was soft and shiny, and had bounce. When I finally washed it, I used the styling crème and I let it air dry to see how my natural curl would look. It was amazing! They are now nice shiny beach curls, no frizz, no poof and no feeling of dry hay. Love it! I am a believer!

— Lenett H.

⭐️⭐️⭐️⭐️⭐️

Fine & Frizzy Hair - Happy with results

I have very fine and frizzy hair. I am so pleased with the results of this product. It left my hair straight where it needed to be straight and so shiny and healthy looking. I probably should have added more product towards the back and ends because it's not as straight but I like it because it gives my hair a great balance. Not too straight and not too wavy just enough wave to make it have a good body. Very happy with results.

— Veronica M.

⭐️⭐️⭐️⭐️⭐️

Finally, something that really works!!

My hair turned gray prematurely and is very coarse. After years of monthly trips to the salon for color touch ups, my hair lacked shine, smoothness, and was frizzy much of the time. This product changed all of that. I followed the directions exactly...I was completely stunned by how soft, silky, and shiny my hair was. The only drawback was that it did lift color and lighten my hair leaving it somewhat brassy. I was aware this could happen and was not overly upset, since I was scheduled to have my color touched up shortly after doing the treatment. It’s been several weeks and my hair still looks and feels fantastic…and NO frizz at all!

— Diane M.

⭐️⭐️⭐️⭐️⭐️

Loving my hair!

I just spent a lot of money having a Keratin blowout back in July. The effects where great but not long lasting. I have 3C curly hair that I naturally love but wanted more manageability. I just tried your product for the first time and I am hooked. My hair looks fabulous. It is time consuming but much easier than the salon and the results are just as good at a much more affordable price. Will definitely buy again.

— Elsie M.

⭐️⭐️⭐️⭐️⭐️

No frizz but I still have my curls.

I had keratin treatments for years that kept my hair very straight but required blow drying and flat ironing and my hair became very damaged from the heat. Covid changed my routine to air drying and messy buns and my curls came back and my hair recovered. The product was very easy to use. I love my curls and wanted the ease if air drying. My hair is naturally dry with frizz. After using this product my curls are a bit stretched but they are still there and with just a little mousse for definition my hair is so soft. Just what I wanted. No way my hair would air dry straight right now and even with blow dry it would need some flat iron but it would be quick and easy. Highly recommended.

—Stacey S.

Single Smoothing Treatment

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A single salon smoothing treatment costs an average of $250 nationwide. Get a year’s worth of smoother hair for a great deal!

BUY MORE AND SAVE!
Save $120 when you buy four treatments.

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Keratin Salon/Direct smoothing treatments provide comparable results to traditional salon Brazilian-type keratin treatments when it comes to reducing curl & wave, removing frizz and smoothing hair – but without the harmful chemicals. And, because Keratin Salon/Direct smoothing treatments work from the inside out to strengthen and fortify hair, with Keratin Salon/Direct hair is not only smoother and straighter, but also healthier looking and more manageable. Go from straighter to curls and back again at any time.

  • One 4 oz Treatment
  • 2 year shelf life
  • Money back guarantee

Flat Iron Free Express
Single Smoothing Treatment

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A single salon smoothing treatment costs an average of $250 nationwide. Get a year’s worth of smoother hair for a great deal!

BUY MORE AND SAVE!
Save $120 when you buy four treatments.

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Our FLAT IRON FREE EXPRESS treatment is designed to reduce frizz and deliver softer, smoother, more manageable hair that lasts for months WITHOUT the use of a flat iron. It will not give the straighter results of a Brazilian keratin treatment which requires a flat iron and strong chemicals, like formaldehyde.

Don’t have a flat iron?

Not comfortable flat ironing?

Don’t want to flat iron?

Don’t have the time to flat iron?

Keratin Salon Direct Flat Iron Free Express is the right option for you!

FAQs

KERATIN SALON/DIRECT (KSD) Frequently Asked Questions

What is KSD?

KSD is a hair smoothing treatment that reduces frizz and breakage, improves shine and makes hair appear more manageable.

What kind of results can I expect from KSD?

KSD will reduce frizz and deliver straighter, smoother, more manageable hair.

Who is NOT right for the KSD Keratin Smoothing Treatment?

If you do NOT want to reduce any curl or waves, KSD is not the right treatment for you. The amount of curl or wave that is reduced depends on the hair type and texture. If you are not sure, do the treatment on a small section at the nape of your neck to test the results. Hair that is extremely dry, damaged, heavily bleached, very delicate or has extensive split ends should consider appropriate moisturizing before using KSD or any other treatment.

How long will KSD last?

The amount of time KSD will last varies by hair type, texture, and maintenance routine.

Is KSD Paraben Free, Sulfate Free and Formaldehyde-free?

Yes. It is paraben-free, sulfate-free, and formaldehyde-free.

Is KSD Gluten Free?

No.

Is it important to completely saturate the ends of the hair during the application?

Yes. If you do not completely saturate the hair, you may lose some longevity and efficacy.

Is it important it to follow the directions with respect to the amount of time to leave KSD on the hair?

Yes, but a few minutes longer will not damage hair. It is best to stick with the directions.

When doing the treatment, can you explain the rinse part?

Follow the rinse instructions EXACTLY. If you rinse too much, you may reduce longevity and efficacy. Be sure to leave some product in the hair as explained in the directions.

If I increase heat and take extra passes with the flat iron, will I get better results. Is this okay?

No. Follow the instructions. Unnecessarily increasing heat can damage hair. Excessive heat may also activate unwanted lifting of color.

Can I use a blow dryer brush combo or heated straightening brush instead of a flat iron to seal in the treatment?

For best results, use a flat iron with a temperature control that allows you to get to the temperature you need for your hair type and texture as per the Directions for Use. After the hair is treated following the directions, you can use any tools you want, including blow dryer brush or straightening brush.

How soon can you do the KSD Keratin Smoothing Treatment if you’ve had a traditional keratin smoothing treatment or a Japanese straightener?

You can do the KSD Keratin Smoothing Treatment as soon as you wish. If you are currently experiencing breakage or feel your hair is extremely dry, damaged, heavily bleached, very delicate or has extensive split ends as a result of other treatments, you should consider appropriate moisturizing treatment and hair trims before using KSD or any other treatment. Be careful not use too much heat from the flat iron. There is nothing in the treatment to damage your hair, but a flat iron that is too hot can damage already weakened hair.

What does it mean if there is a residual odor in my hair after the treatment?

The odor will go away and is generally only noticed when the hair is wet. Depending on hair type and texture, some people experience a lingering odor, but it will go away after a few washes. This could be a result of NOT having rinsed enough when you did the treatment before you did the blow dry. If you did not get your hair 100% dry before you flat ironed when you did the treatment, that could also have caused this to occur.

When is it best to color hair?

We recommend coloring your hair after using the treatment. If you color before the treatment, KSD could lift color. How much color lift is a function of the hair type, condition, and texture as well as the color that was used.

Will the treatment lift color?

There is a potential to lift color. Whether or not any color is lifted and how much color is lifted is a function of the hair type and condition as well as the type of color and the temperature of the blow dryer and/or flat iron.

If you have blonde or white hair and you notice some yellow or orange in your hair after flat ironing, why did this happen and how can it be avoided?

There is nothing in the product itself to turn the hair yellow or orange, but blonde or white hair — either bleached or unbleached — has been known to turn yellow or orange for a variety of reasons. This could occur during the treatment, and it may be outside your control. Causes could include type of color or treatments that are already in your hair, type of water, medication — even an aspirin can affect hair color!

Another thing that can cause a problem at anytime you use a flat iron, with or without a treatment, is a flat iron that is too hot for delicate white or blonde hair. That is why the directions recommend starting at the lowest temperature on your flat iron. Adjust the temperature only to the point where the hair gets easily silky. It is not necessary to do a lot of passes, generally no more than 3. If you should see the hair getting yellow or orange, STOP and turn the temperature down. DO NOT over flat iron the hair. Once the hair is silky there is no reason to continue to flat iron. If you should experience this issue, stylists with whom we discussed this question suggest that blue/violet based shampoo can reduce/eliminate discoloration as can a toner.

How soon can the hair be washed and how soon can you use styling products, exercise, or wear ponytails or clips?

The hair can be washed immediately and there are no restrictions to exercising, wearing your hair up. Styling products may be used immediately.

Once you have a KSD treatment, do you always have to use a flat iron?

No. Many people prefer to air dry or just use a blow dryer. The only time to use a flat iron thereafter is when you want to.

Do you need to use sulfate-free shampoo after the treatment?

You may use any shampoo and conditioner.

What are the ingredients?

Water (Aqua), Glyoxyloyl Carbocysteine, Glyoxyloyl Keratin Amino Acids, Propylene Glycol, Dipalmitoylethyl Dimonium Chloride, Polyethylene Oxide, Shea Butter Cetyl Esters, Melia Azadirachta (Abaco Neem) Seed Oil, Hydrolyzed Keratin, Panthenol, Glycerin, Sorbitol, Sodium Cocoyl Collagen Amino Acids, Cocoyl Sarcosine, Wheat Germ Acid, Triticum Vulgare (Wheat) Germ Oil, Polysorbate 20, Linoleic Acid, Linolenic Acid, Tocopherol, Simmondsia Chinensis (Jojoba) Seed Oil, Tocopheryl Acetate, Polysorbate 80, Hydrolyzed Glycosaminoglycans, Theobroma Cacao (Cocoa) Seed Butter, PEG-16 Macadamia Glycerides, Cetyl Alcohol, Stearyl Alcohol, Methyl Gluceth-10, Cyclopentasiloxane, Dimethiconol, Dimethicone Crosspolymer, Amodimethicone, Trideceth-12, Soytrimonium Chloride, Polyquarternium-37, Propylene Glycol Dicaprylate/Dicaprate, PPG-1 Trideceth-8, Polyquaternium-47, Polyquaternium-67, Xanthan Gum, Quaternium-87, Fragrance (Parfum)